THE IMPACT AGENCY is a strategic marketing and events firm based in New York City and Los Angeles that leverages long-standing talent relationships to amplify word-of-mouth campaigns for film, television, and brands through organic social media engagement, traditional red-carpet events, tastemaker screenings and promotional mailers.
Front of House & Guest List Management
IMPACT front-of-house services include, but are not limited to, master guest list management (including studio and talent allotments), theater seating and hard ticketing, will call management, and front-of-house production (ticket design/printing, will call signage, staffing) for large scale premieres, intimate tastemaker screenings, luncheons, awards celebrations, and festivals.
Event Production & Logistics
IMPACT’s production team is dedicated to full service event production and management of event logistics — whether it be full theatre buildouts and red carpet premieres, or intimate luncheons and tastemaker screenings. Our services include, but are not limited to, securing theaters and after-party venues, designing and producing the Step & Repeat/Red Carpet, and sourcing décor, florals, performances and musicians, lighting, and photo activations. On-site logistics management includes event set-up, event staffing and vendor coordination/budget management.
Red Carpet Management & Talent Escorting
IMPACT will lead and manage the carpet flow on-site, holding the carpet as needed to prioritize film/series talent, and wrangling celebrity/influencer guests for photos only. Our team offers seasoned talent handlers to announce, digitally slate, and escort film/series talent and additional celebrity/influencer guests.
CELEBRITY,
INFLUENCER, & PRESS LIST CURATION
IMPACT leverages long-standing entertainment industry relationships to curate guest lists that elevate the profile of events, virtual activations and product launches.
PROMOTIONAL
MAILERS & GIFTING SERVICES
IMPACT creates, sources, and coordinates inspired gift boxes, promotional materials, and premium meal deliveries for press and influencers.
WORD-OF-MOUTH SOCIAL MEDIA ACTIVATIONS
IMPACT identifies and directly reaches relevant celebrities, journalists, tastemakers and thought-leaders to secure organic social media posts in support of film and television titles, brand activations and social causes.